How niche marketing and small communities helped this pet startup grow.

Many startups want to change the world.

It’s no different for PuppyFat, the brainchild of Hull based entrepreneur Mike White.

But where a lot of people see changing the world as taking over the world, for Mike White and PuppyFat it’s about serving the needs of just one international community. 

It’s a philosophy that’s proven successful for this local C4DI startup, particularly during a period which has seen demand for their service increase exponentially. 

The startup, whose app helps dog breeders manage day to day activity, are now serving customers around the world and have recently joined the Nestlé Purina accelerator, hoping to take the company to the next level in the pet care market.